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✦ FEATURED CASE STUDY

REBRANDING A
CLEANING
EMPIRE

From a local cleaning service to a premium powerhouse. We built the brand, the tools, and the growth engine.

IDENTITY DESIGNGROWTH MARKETINGOPS AUTOMATION

4.9/5

CLIENT RATING

12K+

TOTAL BOOKINGS

98%

RETENTION RATE

3.5X

REVENUE GROWTH

CleanMaria service

THE CHALLENGE

Clean by Maria came to us with a vision of high-end home services but struggled with manual operations that limited growth. They needed more than a website; they needed a brand system and an operational backbone.

01.

TRUST & IDENTITY

Build a premium brand people trust instantly for their most private spaces.

02.

CONVERSION OPTIMIZATION

Increase qualified bookings with clear offers and effortless UX.

03.

END-TO-END AUTOMATION

Automate inquiry, estimate, schedule, reminders, and follow-ups.

THREE PILLARS

BRANDING

KEY OUTCOMES

  • New Visual Language
  • Custom Iconography
  • Premium Tone of Voice

TIMELINE

4 Weeks

TRANSFORMATION

From 'Local Cleaner' to 'Premium Service Partner'

MARKETING

KEY OUTCOMES

  • SEO Service Pages
  • Paid Social Ads
  • Email Content System

TIMELINE

Ongoing

TRANSFORMATION

3.5x increase in qualified lead volume

AUTOMATION

KEY OUTCOMES

  • Custom CRM Layer
  • SMS Notifications
  • Route Optimization

TIMELINE

12 Weeks

TRANSFORMATION

Reduced admin overhead by 85%

BRAND IDENTITY

We established a visual language that communicates reliability, freshness, and high-end service. The palette of Deep Blue, Vibrant Green, and Professional Grey creates a balanced, trustworthy presence.

#17A5C6
#61B35C
#808080
brand language

CORE TYPOGRAPHY

METROPOLIS

Geometric sans-serif for maximum legibility and modern aesthetic.

AaBb Cc

METROPOLIS REGULAR

mobile authority
process
poster

MARKET
ING ENGINE

Growth isn't just about traffic; it's about building a predictable funnel. We reconstructed the entire customer journey from discovery to referral.

SEO STRATEGY

Hyper-local service pages with integrated schema for maximum SERP visibility.

PAID SOCIAL

A creative testing engine that identifies the best performing hooks and visual concepts.

CONTENT CALENDAR

Automated social presence that maintains brand authority without manual effort.

MARKETING KIT CAROUSEL

FRESH START

Your home, redefined. Every corner matters.

TIME BACK

Focus on what you love. We'll handle the rest.

CLINICAL CLEAN

Hospital grade standards for your private sanctuary.

ECO FRIENDLY

Safe for kids, safe for pets, safe for the planet.

INSTANT BOOKING

30 seconds to a cleaner home. Zero friction.

GUARANTEED

If it's not perfect, we make it right. No questions.

PRO TEAM

Vetted, trained, and insured professionals only.

SUBSCRIPTION

Set it and forget it. Always clean, always ready.

FULL PRODUCT SUITE

THE DIGITAL
ECOSYSTEM.

From consumer friction to operational excellence.
A unified platform for the modern home services economy.

01 // MOBILE APP

FULL HIGH-FIDELITY INTERFACE SCREENS

SPLASH
DASHBOARD
SCHEDULING
MESSENGER
INVENTORY
SECURITY
SPLASHDASHBOARDSCHEDULINGMESSENGERINVENTORYSECURITY

02 // ADMIN INFRASTRUCTURE

OPERATIONAL CONTROL CENTER MOCKUP

LIVE DASHBOARD
ACTIVE CREWS
INTAKE PIPELINE
REVENUE CONSOLE
GLOBAL CONFIG

LIVE STATUS

OPERATIONAL OVERVIEW: SAN FRANCISCO DISTRICT

REVENUE

$124,500

ACTIVE JOBS

42

LEAD VELOCITY

8.4%

SATISFACTION

4.92

RESERVED FOR ADMIN PANEL IMPLEMENTATION

SOFTWARE & AUTOMATION

THE DIFFERENTIATOR. WE DIDN'T JUST BUILD A WEBSITE; WE BUILT AN OPERATING SYSTEM FOR THE BUSINESS.

OPERATIONAL WORKFLOW

LEAD FORM
ESTIMATE
BOOKING
SYNC
ASSIGNMENT
REMINDERS
RETENTION

SMART INTAKE

Context-aware lead forms that adapt pricing based on service complexity.

ROUTE OPTIMIZATION

AI-driven scheduling that minimizes travel time between service locations.

OPS DASHBOARD

Real-time visibility into every crew, every booking, and every dollar.

AUTO-REMINDERS

Automated SMS and email sequences that reduced no-shows by 60%.

REVIEW REQUEST

Smart triggers for post-service feedback, fueling the SEO engine.

RETENTION AI

Predictive booking prompts for customers likely to need a follow-up clean.

BEFORE OPS
  • Manual pricing calculations
  • Lead leakage in DMs/Email
  • Inconsistent SMS reminders
  • Manual crew assignments
  • Static, one-size website
AFTER OPS
  • Real-time dynamic pricing
  • Centralized lead pipeline
  • 100% automated sequences
  • Rule-based auto-assignment
  • High-conversion CMS engine

THE NUMBERS

HARD METRICS FROM 12 MONTHS POST-LAUNCH.

85%

ADMIN HOURS SAVED

< 2MIN

RESPONSE TIME

40%

REPEAT BOOKING UPLIFT

300%

REVIEW VOLUME INCREASE

60%

NO-SHOW REDUCTION

3.5X

MONTHLY REVENUE
CLIENT TESTIMONIAL

"WORKING WITH THIS TEAM CHANGED EVERYTHING. WE WENT FROM A 'CLEANING BUSINESS' TO A TECH-ENABLED SERVICE COMPANY. OUR REVENUE IS UP, AND OUR STRESS IS DOWN."

M
MARIA RODRIGUEZFOUNDER, CLEAN BY MARIA

READY TO SCALE?

WANT A BRAND THAT FEELS EFFORTLESS— AND A SYSTEM THAT RUNS ITSELF? LET'S BUILD YOUR DIGITAL VOID.

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